Category: Marketing
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How to Find Your Ideal Client Using Human Design (Not Demographics)
Remember that ridiculous “latte avatar” from my previous post about why client avatar exercises don’t work? While everyone else asks what Netflix shows your ideal client watches, I’m going to show you how to find your ideal client using your Human Design chart. But first, let me be crystal clear: we don’t have a crystal…
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Why Client Avatar Exercises Don’t Work (And What Actually Makes People Buy)
Ok, buckle up! Cause, I’m about to challenge everything the business world has taught you about ideal client avatars. Forget the coffee preferences and Netflix shows—I’ll show you why those details are distracting you from what actually drives sales, reveal the real psychology behind purchasing decisions, and explain why focusing on YOUR authentic self is…
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Email Marketing Free Plan Comparison 2025 Update
Email marketing platforms are tightening their free plans — and 2025 is shaping up as the year of smaller caps. I break down the email marketing free plan comparison 2025 in this quick guide. What’s Changing with Free Email Marketing Plans in 2025? When I first opened my inbox and saw an update from Klaviyo,…
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MailerLite Free Plan Subscribers Reduced to 500 : Everything You Need to Know (September 2025)
Big change coming to MailerLite Free Plan Subscribers: Starting September 23, 2025, their free plan is dropping from 1,000 to 500 subscribers. Depending on when you’re reading this, that might be happening soon or may have already taken effect. As someone currently using MailerLite for both my personal brand and Human Design Redefined, I noticed…
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Klaviyo Free Plan Cut to 250 Subscribers: What This Means for Your Email Marketing (2025)
Big news in email marketing: Klaviyo just slashed their free plan from 500 to 250 subscribers. If you’re over that limit, you’ll be automatically moved to a paid plan starting at $20/month—although with warning, no real grace period. What you’ll discover in this article: Let me be honest about something: this shift toward email marketing…
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PCM vs Archetypes: Why Jung’s Framework Wins for Buyer Psychology
The definitive comparison between Process Communication Model (PCM) and brand archetypes for understanding your ideal clients. PCM vs Archetypes duel begins… Recently, I came across a business mentor claiming to be the go-to person for “sales psychology.” One of her statements was “Your brand archetype has nothing to do with your buyer.” An obvious eye…
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The 4 Core Motivations Behind Magnetic Brands (And Why Brand Archetypes Aren’t Enough)
I’ll never forget walking into a small bookstore in Prague and instantly feeling like I’d found my people. The carefully curated selection, handwritten shelf notes, and cozy reading nooks whispered “this is for deep thinkers who value authentic discovery over popular trends.” That bookstore understood something most brands miss entirely: people don’t just buy products…
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Why Brand Archetype Quizzes Are BS (And What Actually Works)
I see this all the time in entrepreneur groups: “I took the brand archetype quiz twice and got different results…” And inevitably, the course creator responds: “I told you to take it only once, otherwise you get different results.” But here’s what’s funny about that response: if I’m supposed to build my entire brand on…
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Branding and Marketing Difference? You’re Missing the Point
Why experts need to stop playing smartass games and start offering strategies that actually work How It All Started: The Instagram Post That Made Me Roll My Eyes I was scrolling through Instagram yesterday when I came across yet another post from a marketing expert declaring: Let’s stop confusing branding with marketing. They’re NOT the…